MANAGING YOUR AGENCY
"Managing Your Agency" is our interactive agency-relations workshop.
Marketers discover how to work with advertising, interactive, direct response and promotion agencies to:
- Build and maintain the most productive relationships
- Motivate agency people
- Brief the agency so they "get it" right away
- Give creative comments constructively
- Redirect the agency's creative work
- Control and use conflict
- Manage multiple agencies working on the same project
Managers gain about a year of experience in just one day.
That's why top marketers ask us back again. And again. And again.
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