“Marketing Communications That Work” gives marketers a step-by-step, strategic framework for managing the communications development process in all major media.

In this one-day, hands-on workshop, seminar participants learn how to:

  • Establish focused communication goals that can be measured in the market place
  • Develop ownable, highly competitive brand positioning statements
  • Define compelling brand character
  • Develop leverageable strategic insights
  • Develop focused, actionable creative briefs
  • Confidently evaluate creative work and provide motivating feedback to the agency
  • Use guidelines for evaluating TV and print advertising, direct response, interactive advertising, web pages, or sales literature
  • Track results


Managers gain about a year of experience in just one day.

That’s why top marketers ask us back again. And again. And again.