Master the evaluation process in just one hour!

Interactive, 1-on-1 coaching at your computer – anywhere, any time.


Quickly master how to confidently evaluate creative work in any medium – Digital, TV, print, or radio advertising, Web site pages, Sales Literature, Direct Mail or Email Letters and Brochures, YouTube Video.

In just one hour you’ll learn a process to determine if your creative work is good – AND you’ll know how to provide focused, motivating feedback to the agency

How our live web tutorial works

Pick a time. Pick a day. Email me to make an appointment and tell me which one of the above media you’d like to work on. I’ll prepare the program and have it ready for the day and time you’ve chosen. I’ll send you a private link to our conference. Then simply log into your live, interactive web training tutorial with me.

Following PowerPoint slides and communications examples that appear on your screen, I’ll teach you how to evaluate creative work with intensive, online practice and drills. In advance, I will also email you materials that are part of the practice.

Four-Step Process

Using an easy, logical four-step process you will quickly master that technique of creative work evaluation. Facing each other, I will coach you through each step. In just one hour, you’ll have all the skills you need for your agency’s next creative presentation. Confidently you’ll critique the creative work they present to you. Confidently you’ll provide them with motivating, focused feedback.

A Follow-Up Practice Drill is Included At No Extra Cost

What’s more, if you like, we can schedule a free brush-up practice drill two weeks later or whenever you wish.

Basic or Customized, You Decide

Our basic program includes print or television advertising (pick one) in a variety of categories. Those programs are ready to go right now. For different media or to include examples from the category(ies) in which you compete, there will be some additional charges for customization time.

If you want to work on more than one medium, no problem – but we’ll probably need more than 60 minutes.

Questions? I’ll Aim to Get Back to You Today.

Just click here, complete the contact information form and send it to me.