How should advertisers and agencies work together to develop the most effective marketing communications?
In this comprehensive, fact-filled reference, you'll learn what the top advertisers and agencies themselves do to develop the most productive relationships - their best practices to adopt and their worst practices to avoid. You'll discover what's been working, what hasn't and why.
This unique Report is based not just on one year of data but on 21 annual Salz Surveys of Advertiser-Agency Relations. The data has been analyzed, quantified and then put into east-to-read charts. The Report provides an authoritative industry benchmark that you can use to gain insights into your own working relationships.
According to the top advertisers and agencies, there are huge market place opportunitites awaiting those advertisers and agency team members who know how best to work together.
Where are the opportunities to improve the relationship?
What mistakes are the top advertisers and agencies making?
How can they work with each other more productively?
What is the cost to advertisers of unproductive relationships?
How satisfied are advertisers and agencies with each other
- and the results of their relationships?
How can development costs be controlled?
What are the 8 factors that have the greatest impact on the
relationship?
What can you do right now?
Please complete your order via PayPal using the buttons below.
You do not need to join PayPal to use their services
